Under the EU’s GDPR there is this idea of privacy by design and default. Maybe there is an ESG equivalent— ESG by design. It means building ESG considerations into a new product or service or process at the outset. So ESG is there at the foundations. I like that idea, but let’s run with the construction analogy.
When building a house you need to build the foundations first — so that is the analogy with ESG by Design. But before you build the foundations you need to find your builders, so returning to ESG — creating your experts, assigning ownership. But before you do that you need planning permission and before that a plan — you need an architect. But before even that you need to know what and why. What is the purpose of this house? It is for a family of five, or a single person, or maybe a hotel? It is all obvious of course, but I think maybe we need to start with an analogy like that when asking the question how do you get started with ESG?
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Petter Binde is the founder of Binde International Management Sàrl, based in Geneva, which does consulting and advisory work in strategy, digital and ESG as well as turnaround, interim and change management. He is the author of the recently published book
“ESG Sprint - 7 steps to get your business quickly on track for a sustainable future”. He has broad international management experience and has successfully led a number of strategic change processes incl turnarounds, restructuring, M&A, performance improvement, customer experience, digital and technology implementation. He has management and board experience from many countries incl Switzerland, Norway, Sweden, UK, USA, Mexico, Colombia, Brazil, Argentina, Turkey, India, Australia and New Zealand
Robin has combined his love for nature with entrepreneurship and sustainability consultant, includes an adventure travel and retail business, launching a responsible fashion brand, coaching more than 100 businesses in sustainability reporting, and creating the world’s highest and hardest hiking route, the Great Himalaya Trail.
He has written 6 books, including the soon to be launched ESG Reporting Manual, makes maps of the Himalaya for fun.
Matthew Sekol is a Sustainability Global Black Belt at Microsoft, working on the commercial side of the topic. He’s very active on LinkedIn and has written a book called “ESG Mindset,” which is a primer for organizations to help them mainstream the topic.
Matthew answers — 2 minutes
Paul is the founder of The Blended Capital Group
He is also the Special Advisor, Mishcon Impact, Mishcon decReya LLP
In 2004 he coined ESG And in 2006 he delivered The UN Principles of Responsible Investment.
